I’m Zukhruf Salim Charania, an entrepreneur and founder of Zuha, a Dubai-based clothing brand that blends traditional Indian artistry with modern design. I’m passionate about creating fashion that reflects culture, elegance, and individuality. Currently, I’m focused on expanding my brand globally and building a community that appreciates handcrafted luxury with a modern touch.I’m working on growing Zuha, a fashion label that highlights the beauty of bandhani and lucknowi craftsmanship through timeless, contemporary designs. Every piece celebrates cultural heritage while appealing to today’s modern woman.
My goal is to transform Zuha into an international franchise, with outlets in India and Europe, while supporting local artisans and promoting sustainable fashion. Through this, I aim to create a brand that bridges tradition and innovation, bringing regional craftsmanship to a global stage.UbsSolve has helped me connect with other passionate entrepreneurs and learn from their experiences. It has been a great space for exchanging ideas, gaining business insights, and understanding strategies for scaling internationally. The shared community support and practical advice have inspired me to think bigger and approach global expansion more confidently.
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